"Recently I interviewed a qualified candidate for a position at my company. However, his wrinkled shirt ruined my perception of him. Am I being too harsh?" asks April.

It's no secret that first impressions can form lasting opinions. Research consistently reveals that favorable first impressions can serve as a competitive advantage. It also indicates that many are sabotaging their success when their appearance isn't congruent with their expertise and abilities.

Whether you're meeting with a customer, engaging a prospective client, or interacting with a colleague, strategic impression management has the potential to shape that relationship in a positive manner.

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