Phil is about to go on a business trip to India. "What things should I keep in mind to ensure a successful outcome?" he asks.

Indian culture is distinct and diverse. Make sure to do your homework and read up on India's business culture. Find a cultural informant, someone who is Indian or who has been to India so they can share their knowledge and experience with you.

The Indian culture values family. The culture also values harmonious communication. In India, a "no" may not be expressed directly. Rather than disappoint you, a more polite response may be offered. It can also be considered rude to leave a request unfulfilled.

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