Today we provide additional thoughts about Carl's question from yesterday regarding the decision to communicate by email versus phone.

First, if you have not established a relationship with an individual, and this is their first communication with you, do not use email.

Second, if the communication has elements that may raise questions, call. You will be more effective answering questions on one call versus sending several emails back and forth.

Finally, if the message can be seen by anyone anywhere without negatively affecting you or your organization's credibility, you can use email. Otherwise, call and discuss the matter over the phone - or better yet, face-to-face!