Seth asks, "How can our cross-cultural interactions create added value, not harm, for our organization?"

Many organizations are asking the same question, whether it be internationally or domestically.

To be successful in today's world, one cannot afford to make the mistake of using an ill-placed phrase, deal with the consequences of a misunderstood gesture, or suffer from an uninformed judgment.

Individuals need to be informed on how cultures differ and the effects on organizational interactions. Knowing this will influence your actions and, ultimately, lead to success.

Understanding, appreciating and maximizing the benefits of cultural differences are critical to achievement in the global marketplace.

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