"I recently joined a professional association and introduce speakers a lot. What is the most effective approach?" Robin asks.

Every speaker deserves a thoughtful and helpful introduction. The best introductions are two-way, just as personal introductions are. You introduce the speaker to the audience and the audience to the speaker, establishing a common bond between them.

Your introduction should grab the audience's attention and make the audience aware of the importance of the upcoming talk.

An effective introduction answers these four questions:

Set the mood and ensure your introduction is no longer than two minutes in length.

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