Gina has an important presentation coming up and was told to write her speech out so the most powerful words are used. "Is this the best way to get my point across?" she asks.

Written communication and spoken communication are two distinctly different media.

Taking one mode of communication and translating it directly to another without any modification is dangerous. Your presentation needs to be interactive and enthusiastic - not monotone and scripted.

Eye contact is extremely important when trying to persuade your listeners. If you write out your speech, you will be tempted to look at your paper instead of your audience.

Learn how to organize your material for your presentation in a way that is compelling for your listeners.

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