Bill is a sales representative for a large farm machinery producer. He worries that wearing a suit to meet with his clients might make them feel uncomfortable, but that he won't be taken seriously if he dresses casually.

The two most common recommendations given to sales professionals calling on customers is to either dress formally in a suit or to dress like their customers. Both options can be problematic.

The better choice is to always dress like an expert at what YOU do who can relate to what THEY do. What would your customer expect a person with your expertise to look like? When you dress like an expert in your industry who understands your client's environment and needs, you'll always look professional.

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